Build pathway
Ecommerce websites built to convert and scale.
ICE builds ecommerce websites on Shopify, WooCommerce or custom solutions where appropriate. Product structure, payment methods, shipping logic, catalogue management, conversion optimisation, analytics and paid-media readiness are planned together so the store is ready to grow from day one.
Platform selection
Shopify suits product-led brands that want a managed, reliable platform. WooCommerce suits content-rich stores. Custom builds are for unusual workflows or deep integrations. ICE makes the trade-off clear before building.
South African operations
Payment gateways, delivery, VAT and fulfilment all affect how a store operates in South Africa. These are considered where relevant, not bolted on later.
Conversion and paid-media readiness
Product pages, checkout and tracking are built to convert and to measure. The store is ready for paid traffic from launch, with pixels and conversion tracking in place.
Catalogue and analytics
Product structure, collections and feed quality are planned for both shoppers and Shopping campaigns, with analytics that connect store revenue to marketing spend.
FAQ
Ready to take the next step?
Tell ICE what you need to build or grow. Expect a response within 24–48 business hours.