Grow pathway
Google Ads management built around profitable demand.
ICE manages Google Ads for South African businesses with a focus on profitable demand. Search, Shopping, Performance Max where appropriate, remarketing, keyword intent, conversion tracking, landing pages and margin-aware measurement are planned around what the business needs to acquire profitably.
Capturing existing demand
Google largely captures existing demand. Keyword intent, query control and landing-page relevance protect budget from irrelevant traffic.
Shopping and feeds
Feed quality determines Shopping relevance and reach. Titles, identifiers, price and availability are managed so products match the right queries.
Performance Max
Used where appropriate, with clear attention to what is and is not attributable within automated campaigns.
Margin-aware measurement
Conversion tracking and reporting are tied to contribution margin and acquisition cost, so spend decisions are based on profit, not vanity ROAS.
FAQ
Ready to take the next step?
Tell ICE what you need to build or grow. Expect a response within 24–48 business hours.