Question 1

What does ICE Digital Marketing do?

Accepted Answer

ICE is a digital growth partner with two equal pathways: Build (websites, SaaS applications, and custom software) and Grow (performance marketing across Meta, Google, LinkedIn, and TikTok, with tracking, analytics, reporting, and conversion work).

Question 2

Where is ICE based?

Accepted Answer

ICE is based in Potchefstroom and serves businesses across South Africa.

Question 3

Does ICE work outside South Africa?

Accepted Answer

No. ICE serves South Africa only.

Question 4

Can ICE build software and market it?

Accepted Answer

Yes. ICE can build the digital product and create the demand around it. An enquiry can cover both pathways.

Question 5

Does ICE work with an existing website or software product?

Accepted Answer

Yes. ICE can improve, rebuild, or extend an existing product, or build something new.

Question 6

Which website platforms does ICE support?

Accepted Answer

Shopify, WordPress and WooCommerce, custom-coded websites, SaaS applications, and bespoke business systems.

Question 7

What is the difference between a SaaS application and a standard website?

Accepted Answer

A standard website is primarily content and conversion. A SaaS application has user accounts, persistent data, workflows, and often subscriptions or integrations. The scope, architecture, and cost differ accordingly.

Question 8

Does ICE build every software project entirely from scratch?

Accepted Answer

No. ICE may use established platforms, managed services, APIs, and custom development where each is appropriate. The proposal makes the selected approach clear.

Question 9

Which advertising platforms does ICE manage?

Accepted Answer

Meta Ads, Google Ads, LinkedIn Ads, and TikTok Ads, supported by tracking, analytics, reporting, and conversion work.

Question 10

How does ICE decide which platform to use?

Accepted Answer

Platform selection is based on audience and intent, the product, the offer, and the commercial goal. ICE does not imply that every client should advertise on all four platforms.

Question 11

Does ICE guarantee ROAS, sales, leads, or software success?

Accepted Answer

No. ICE does not guarantee revenue, rankings, ROAS, leads, delivery dates, or business outcomes. Historical results are not guarantees.

Question 12

Why can platform revenue differ from store revenue?

Accepted Answer

Platform attribution and store revenue answer different questions. Attribution windows, view-through credit, identity loss, consent, refunds, and time zones all create differences. ICE reports the measurement basis used.

Question 13

Does the website show pricing?

Accepted Answer

No. Pricing is proposal-based and not publicly displayed. The enquiry form includes budget brackets to help assess scope and commercial fit.

Question 14

What information is needed in the enquiry form?

Accepted Answer

Contact and business details, the selected pathway (Build, Grow, or Both), branch-specific project or marketing questions, context about priorities and decision-making, and consent. The form is structured to give ICE enough context to assess the opportunity.

Question 15

How quickly will ICE respond?

Accepted Answer

Normally within 24–48 business hours.

Questions about building and growing with ICE.

Working with ICE

Websites and ecommerce

SaaS and custom software

Performance marketing

Tracking and reporting

Enquiries and next steps

Still have a question that is not here?