Digital growth partner · Potchefstroom, South Africa
Digital marketing and software development for South African businesses.
ICE helps brand owners, agencies, ecommerce teams and service businesses acquire customers, build better websites and turn software ideas into working products.
Two disciplines under one roof: Build the product, Grow the demand behind it.
Who ICE works with
Grow
Performance marketing connected to business economics.
ICE manages Meta, Google, LinkedIn and TikTok advertising, conversion optimisation, tracking and measurement. Decisions are tied to contribution margin, customer acquisition cost, conversion rate and commercially meaningful reporting, not vanity metrics.
- •Meta, Google, LinkedIn and TikTok Ads management
- •Tracking, analytics and attribution you can trust
- •Conversion optimisation and landing pages
- •Margin-aware reporting and scaling decisions
How ICE reads the numbers
- Blended MER
- Store revenue divided by total paid-media spend.
- Platform-attributed ROAS
- Platform-attributed revenue divided by platform spend.
- Contribution margin
- What is left after variable costs scale with volume.
What ICE builds
- •Template-led and custom websites
- •Ecommerce stores on Shopify, WooCommerce or custom
- •SaaS products and web applications
- •Internal tools and custom software
Build
Websites and software built around the actual business problem.
ICE builds template-led and custom websites, ecommerce stores, SaaS products, web applications, internal tools and custom software. Platform selection depends on requirements, budget, integrations and long-term ownership, not on forcing one solution.
Explore software and websitesWebsite options for different needs.
Not every business needs the same website. ICE offers template-led and fully custom builds, with dedicated approaches for ecommerce and service-led businesses.
Template-led websites
A proven structure adapted to your brand.
A professional website built on a solid structure, adapted to your brand, offer and customer journey. Suitable when the business needs a strong website without unnecessary custom development.
Explore template-led websitesFully custom websites
Designed and developed around unique requirements.
Built around unique customer journeys, integrations, functionality or brand requirements. Suitable when an off-the-shelf structure would limit the business.
Explore fully custom websitesEcommerce websites
Built to convert and scale.
Shopify, WooCommerce or custom ecommerce, with product structure, payments, shipping, catalogue management, analytics and paid-media readiness.
Explore ecommerce websitesService-business websites
Built to generate better enquiries.
Positioning, service architecture, location and service-area information, lead forms, trust signals and conversion tracking for service-led businesses.
Explore service-business websitesSelected results, labelled correctly.
ICE reports two numbers separately so the commercial picture stays honest. Blended MER is store revenue divided by total paid-media spend. Platform-attributed ROAS is platform-attributed revenue divided by platform spend. They answer different questions.
7.03×
Blended MER
Fashion ecommerce period: store revenue ÷ total paid-media spend
5.13×
Platform-attributed ROAS
Same period: platform-attributed revenue ÷ platform spend
603
Orders
Same selected period
R131.01
Cost per order
Same selected period
7.54×
Platform-attributed ROAS
Footwear ecommerce period
4.14%
Click-through rate
Same footwear period
Results are drawn from selected historical periods and are not guarantees. Platform attribution and store revenue answer different questions; each case study explains the measurement basis used.
View the case studies
Karl Landauer
Founder & Managing Director
Founder-led, close to the work.
Karl Landauer is directly involved across performance strategy, media buying, tracking and reporting, ecommerce builds and software-product development. The principle behind ICE is that the right answer may be a campaign change, a conversion fix, a better website, a custom system, or a clearer measurement framework, not automatically more spend or more code.
ICE prefers direct communication, measurable checkpoints and honest boundaries. The work is judged by whether it solves the commercial problem, not by activity volume.
Read more about ICEWhat clients say, and what ICE has built.
Verified testimonials and anonymous case studies, shown with the measurement basis used.
Client testimonials are displayed once approved. ICE does not publish fabricated feedback.
Read testimonialsFive anonymous South African ecommerce case studies, each with clear metrics and an honest measurement basis.
View case studiesTell us what you need to build or grow.
Complete the qualified enquiry and give ICE enough context to assess the opportunity properly. Expect a response within 24 to 48 business hours.