Grow pathway
Meta Ads management for South African brands and ecommerce businesses.
ICE manages Facebook and Instagram campaigns for South African brands and ecommerce businesses. Campaign strategy, creative testing, account structure, tracking, catalogue campaigns, remarketing, measurement limitations and commercial reporting are handled together, with decisions tied to margin and acquisition cost.
Creative-led performance
Meta is creative-led. A weak creative and offer will fail regardless of targeting, so creative testing is part of the work, not an extra.
Account structure and audiences
Campaign structure, audience strategy and catalogue campaigns are set up to learn efficiently and scale only when the evidence supports it.
Tracking and attribution limits
Meta ROAS and store revenue answer different questions and will differ. ICE reports the measurement basis instead of forcing a match.
Commercial reporting
Reporting connects platform metrics to contribution margin, acquisition cost and store revenue, so decisions are commercial, not cosmetic.
FAQ
Ready to take the next step?
Tell ICE what you need to build or grow. Expect a response within 24–48 business hours.