Anonymous evidence
Performance marketing case studies, shown with context.
Five anonymous South African ecommerce case studies with clear metrics, the measurement basis used, what the numbers do and do not prove, and the practical lesson in each.
Fashion, apparel and leather ecommerce
Connecting platform reporting with store revenue
Measure performance against store revenue rather than platform estimates alone.
Read the case studyBaby and children's ecommerce
Efficient paid discovery for a higher-consideration ecommerce range
Generate efficient paid discovery without overstating the role of paid media in total sales.
Read the case studyFootwear ecommerce
High-engagement paid media with efficient order acquisition
Acquire orders efficiently during a selected period while maintaining engagement.
Read the case studyHealth and supplements
Finding the real constraint before pushing for scale
Diagnose the real constraint before increasing spend.
Read the case studyJewellery ecommerce
Generating efficient purchases on a controlled test budget
Generate purchases efficiently within a small, controlled test.
Read the case studyHistorical results are not guarantees. Performance depends on the offer, product, market, margin, website, creative, budget, seasonality, tracking, operations and many other factors. Where platform attribution and store revenue differ, the measurement basis is stated.
Want results shown with this kind of context?
ICE reports against the measurement basis that actually matters for your business, not the number that looks best.